Referral Marketing Tip 1: Typically 80% of your business comes from 20% of your clients.

Many referral centres spread themselves too thin, boasting about having over 250 referring dentists and trying to make every dentist who refers with over-the-moon and completely happy with the services … If you have the team to do it, go for it and you’ll be rewarded. But if you’re an entrepreneur specialist or boutique specialist practice, you many want to think about adapting this strategy. Continue to serve everyone well no matter what, but focus on delivering the highest, most outstanding customer service and client experiences for the top 20%. If can do that, your referral practice will drastically change for the better. Your biggest referrers will feel supported and send even more patients to you and refer more of their patients along with recommending their peers to network with you – they could even become huge brand evangelists for your practice. Work close, support them well and develop meaningful clinical relations where you can both benefit.