The Eldermann Trust Barometer is an annual survey measuring the levels of trust people have in various institutions and businesses worldwide.
The survey covers a range of industries, including healthcare, finance, education, and government. According to the results of the Eldermann Trust Barometer, there are several key attributes that businesses can cultivate to build trust with their customers.
Building trust is a crucial aspect of any business, and dental referral practices are no exception. By implementing the Eldermann Trust Barometer, referral practices can cultivate a strong reputation and build relationships with dentists and patients alike. Here are some ways to put the Trust Barometer into practice in a dental referral practice:
Transparency: Referral practices can build trust through transparency by clearly communicating their referral process and fees to dentists. They should ensure their fees are competitive. Transparency can also extend to the follow-up process, actively updating the referring dentist on their patient's progress for transparency and providing all necessary patient notes in the transfer process.Providing advice of when the referred patients is being returned tot he practice.
Integrity: Referral practices can demonstrate integrity by always putting the needs of the patient and referring practitioner first. Referral practices should ensure high ethical standards in their decision-making. The referral practice takes responsibility for patients that have been referred as if they were in-house.
Competency: Referral practices should demonstrate high clinical skill and experience to build trust with referring dentists. This means sharing continuing education events, supporting referral clinics on new techniques, and sharing reports among the industry so referring dentists can see growth and development.
Empathy: Referral practices can show empathy by treating referring dentists as friends/peers. Practitioners within the referral practices should listen actively to the referring dentist's needs and concerns, promptly taking any necessary actions where necessary to support and assist assisting the clinician when there is something delicate that needs to be addressed in terms of patient care with regard to the referral.
By implementing the Eldermann Trust Barometer, referral practices can build long-lasting relationships with referring dentists by emphasizing transparency, integrity, competency, and empathy, resulting in more referrals and better patient outcomes.
If you re considering building your referral practice. Feel free to contact me if you are in the SouthEast of England. Let’s chat!